Clay Edwards

San Jose, CA  | clayATclayedwardsDOTcom |  408-629-CLAY(2529)

www.ClayEdwards.com

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- Professional Experience -

 

MARKETING MANAGER, GRENADE MARKETING — MAR 2007-PRESENT

Manage a niche marketing agency centered around helping small business owners and entrepreneur’s effectively market themselves, their brand, their products and services on and off the web. Specializing in Brand development, Marketing Strategy, Social Media Marketing, Content Creation, Ad Design, Website Design, Direct Mail Techniques, Training and Consulting.

  • Through effective online classified ads, social media marketing and offline direct mail marketing campaigns generated over a 300% increase in lead generation and retention for a number of real estate agent clients
  • Increased lead conversion by 200% for many small business owners by developing and managing squeeze pages and email marketing campaigns
  • Designed and developed high converting websites and sales funnels that lead to more face to face meetings for our clients resulting in doubling their revenue
  • Developed social media and online branding campaigns for Facebook, Twitter, YouTube and many more sites for many small business owners and real estate agents that increased their brand retention with their clients and prospects
  • Designed custom html online classified ads and campaigns for Craigslist and other sites that generated hundreds of leads for real estate clients per month
  • Developed custom Facebook Fan Pages that convert at a rate of 43% for each lead visiting the site by using “Fan Gate” technology and offering free reports, video training and ebooks.
  • Installed and managed Google Analytics for many clients to further increase their website conversion rates
  • Developed and managed keyword campaigns via Google Adwords that resulted in an increase of 35% in traffic to our clients websites on average
  • Provided IT support, training and set up of new devices such as, iPads, iPhones, personal computers, Google Apps, Microsoft Exchange and many other productivity programs
  • Set up online shopping carts and online ticket sale portals for clients  promoting their products and events online and via social media
  • Trained and consulted many groups of real estate and small business clients on the do’s and don’ts of social media marketing

 

Developed a Social Media Marketing CRM product (SaaS), called Sendipede, that helps businesses and marketers promote, grow and track their brands through the use of Social Media, Email and SMS messaging.

  • Directed and managed software developers on website and CRM development
  • Developed website design and content, branded Social Media presence, video content and logo
  • Developed  and managed detailed marketing campaigns for social media, Google Adwords and offline promotions such as, live presentations, direct mail and events
  • Integrated a knowledge base support system that would grow to be virtually self sufficient

 

BRANCH MANAGER, FIRESIDE REALTY AND MORTGAGE — NOV 2004-JUN 2008

Performed as a Branch Manager, Realtor and Mortgage Consultant (broker) in Santa Clara and San Joaquin Valleys. Provided real estate sales, purchasing assistance and mortgage products to finance residential purchases. Hired, manged and trained real estate agents and mortgage consultants on lead generation, sales and consulting.

  • Developed all marketing materials (flyers, postcards, websites, recorded messages, signs, vehicle graphics)
  • Set up a telemarketing center with networked computers and phone systems for lead generation.
  • Developed and managed custom home auction campaigns for home sellers that generated hundreds of visitors to our open houses and resulted in accelerating the sales process by over 400%
  • Promoted our services at live events and festivals that increased our brand awareness and generated hundreds of leads
  • Designed sales funnels for capturing and converting leads generated with online and offline classified ads
  • Used pre-recorded call capture telephone systems and recordings to generate hundreds of leads per month
  • Used social media to promote open houses and new listings as well as loan interest rates and loan programs

 

BRANCH MANAGER, PINNACLE LENDING — JUL 2001-NOV 2004

Provided financing for residential home owners in branch office. Designed marketing materials, networked to develop Realtor/Builder partner relationships. Participated in training events and mastermind groups for marketing and mortgage related matters.

  • Networked and partnered with real estate agents to promote and provide our services together for a smooth and predictable outcome
  • Collaborated with financial planners, insurance agents, accountants and attorneys to cross promote our services to our client bases
  • Worked with local home builders to promote and sell their homes by taking clients on tour through new home developments

 

GENERAL MANAGER, CALIFORNIA MOBILE DETAILING — JUN 1993-JUN 2001

Purchased mobile auto detailing franchise to provide mobile auto detailing services to be performed at our clients homes and offices throughout the Greater Bay Area. Trained and managed teams of mobile detailers to be self sufficient on the job. Managed large fleet service accounts with Thrifty Car Rental and Enterprise Rent-A-Car.

  • Designed logo, signs, telephone book ads, flyers, shirts, and other related items to market the business
  • Designed and outfitted all work vans with equipment, supplies and advertising

 

Changed the name of the company to Expert Auto Detail, opened a 4,000 square foot auto detailing shop and closed the mobile division of the company. Provided fleet services to local dealerships as well as personal retail services in the local San Jose, California area.

  • Designed and built all work stations for employees to ensure fast and efficient and safe service
  • Trained and managed a full time staff of 15, including receptionists, delivery drivers and auto detailers
  • Generated business by direct selling our services to upper management at local dealerships
  • Designed and managed all advertising material and marketing campaigns
  • Interviewed potential new hires and performed performance reviews

- Qualifications Summary -

 

Creative, passionate and resourceful Business Developer and Social Media Marketing Specialist experienced in Management, Brand Development, Direct Marketing, Product Management, Sales and Operations.

Skills include:

 

Social Media and Marketing Tools: Facebook, Twitter, LinkedIn, WordPress, Headway Themes, Sendipede, Hootsuite, Tweetdeck, Seesmic, Salesforce, YouTube, Vimeo, Viddler, Livestream, Ustream, TubeMogul, TrafficGeyser, Brizzly, Blogger, Flickr, FourSquare, Gowalla, Groupon, Ping.fm, Aweber, InfusionSoft, MailChimp, GoLeads, Hoovers, Posterous, Scribefire, Domain Samurai, Market Samurai, Craigslist, Simple Sales Copy, HostGator, GoDaddy, FreedomVoice Call Capture, ExpressCopy, Send Out Cards, StreamSend, Klout, Social Mention, Twiends, Followformation, AddSocials

 

Cross Platform Tools: Google Analytics, Google AdWords, Google Keyword Tool, SEO PowerSuite, SEnuke, SalesForce, FreeCRM, Oprius, Evernote, Skype, Elephant Drive, LogMeIn, Dropbox, Box, Jing, Google Apps, Google Calendar Sync, OpenOffice suite, iCloud, FileZilla FTP Client, iTunes, Rescue Time, Tungle.me, ShiftPlanning, ToodleDo, Instapaper, Delicious Bookmarks, Meetup, Creately, Audacity, Kompozer, Rescue Time

 

Windows: XP and Vista operating systems, Office suite (Outlook, Word, Excel, PowerPoint, Publisher), Offisync, Page 3Scansoft PDF Professional 4, Adobe Photoshop, Adobe Premier Elements 4.0, Pinnacle Studio 12, PageBreeze HTML Editor, Camtasia Studio 3, Prompt 7.0, Mikogo, Microsoft Streets and Trips, Quickbooks, uTipu, Norton Internet Security, Zilla Tube, Xobni, Gist

 

MAC: Pages, Numbers, Keynote, Photoshop, Dreamweaver, Microsoft Office suite (Word, Excel, Powerpoint, Outlook), iMovie, Screenflow, Kompozer, Handbrake, Rescue Time, Team Viewer, xMind